That’s Ethos. He’s our company mascot that we modeled after Osiris, our founder’s beloved dog. As a rescue pup, Osiris is a constant reminder of the power of philanthropy. It was thanks to the dedicated work of the volunteers, staff, and donors at a no-kill shelter in Los Angeles that Osiris was rescued from the streets and given shelter, food, and medical care. It is with gratitude for the work that these animal rescue nonprofits do that we chose to memorialize their contribution to animal welfare by basing our logo off Osiris, one of millions of rescue dogs that are the beneficiaries of animal rescue organizations around the world.